By Administrator

Posted on November 23, 2020

KnoWho Market soon announcing a major rebrand to Experts Market

We at KnoWho Market are soon announcing a major rebrand to Experts Market

The speaker’s platform, KnoWho Market, has unveiled a new name, a new logo and a brand-new website as part of an extensive rebranding initiative. We are now known as Experts Market. 

The rebranding initiative came from feedback from you, the experts on the platform, and based on numerous market surveys. This has led to major functionality changes and to truly become a platform that provides numerous mediums for knowledge sharing. This addition includes online course creation, providing virtual advisory services through VoIP, marketing books written by authors and much more. We want to become your one-stop-shop for all things speakers.

This rename and rebrand represent a significant step in the company’s evolution. We are redefining who we are, driving change and shaping the future of knowledge trading. Organizations are now able to connect with experts for speeches and individual learners can now seek your expertise through the platform. Whether you charge thousands of dollars or simply want to do it for free is left at the discretion of the user. 

The new website offers a warm and engaging design, easy to use navigation optimised perfectly for either desktop, mobile or tablet use. Access to essential information about services, assessments, programs, funding, referrals and culture is intuitive and quick. The website also boasts a blog and resource centre, amongst other helpful content.

As this transition has required a lot of resources and a sizeable tech team then please expect some minor disturbances of the service as the migration moves to the new name and domain The official launch is expected in a few weeks but till then please feel free to go in and explore all the new and incredible functions, share your articles or simply spruce up your profile to get more traction. 

Keep spreading your message to the world! 

Experts Market Team (Woah! We really like the sound of that)

By Administrator

Posted on August 24, 2020

Interview with a TEDX Speaker, Keynote Speaker, Author, Certified Life Coach and the Founder of Train My Brain, Anish Baheti.

Anish Baheti a TEDx Speaker, Keynote Speaker, Author, Certified Life Coach and the Founder of Train My Brain, share insights with Experts Market.

Born in India and made in Australia, Anish Baheti is a qualified Chartered Accountant (IND), an MBA in Accounting and Finance (AUS), a Certified Life Coach (AUS), Certified Trainer and Assessor (AUS) and a Certified Practitioner for Brain Mapping (UK).

As the founder of Train My Brain (IND) and Concepts Coach (AUS), Anish has, delivered thousands of entertaining, energising and engaging sessions for educational institutions, corporates, business owners, CEOs, women entrepreneurs, sportspeople, professionals and students.

Anish’s journey turned his life upside down, from working for blue-chip brands to finding his calling. Reflecting now, he feels the change was super challenging but extremely fulfilling.

Keynote Speaker Anish Baheti holds simplified and inspiring talks on the following topics:

* Build  Emotional Intelligence using a deck of 52 cards (The Life Deck)
* Accounting for non-Accountants made playful using deck of 52 cards (The Numbers Deck)
* Discover your Purpose. Find your Ikigai. Live your Dream.
* Unleash your true potential using Brain Mapping.

He enjoys long-distance riding on two wheels, exploring new countries, engaging with people from different cultures, singing and dancing.

Q. How would you define your professional mission?

Helping individuals ‘unpack’ their true calling and craft a living around it.

Q. What qualities does it take for someone to be successful in your line of work?

Patience, perseverance and perspiration.

Q. What is one of your most memorable career accomplishments?

My most memorable career achievement is finding my Purpose.

Q. What are some career challenges on your radar?

It has to be reaching global audience through my talks. 

Q. What is the most rewarding part of your job?

Feels like I am on a perpetual holiday even when I am working.

Q. What legacy do you hope to leave through your work?

Pursue your Ikigai (purpose) because it will create a ‘pull’ in your life rather than a ‘push’.

Q. What is the best career advice you ever received?

Follow your heart and silence your head.

By Administrator

Posted on June 27, 2020

Interview with the Top Leadership, Culture and Transformation Motivational Keynote Speaker, Dr. Suresh Devnani

International opening keynote speaker, Dr. Suresh Devnani is a four-time best-sellers list author, motivational keynote speaker on leadership, workplace culture, and the power of human connections. He brings this passion and energy for performance, purpose and impact to events of all types, as well as to those he professionally mentors personally to strengthen their performance mindset and success in life, business and careers. In an interview with Experts Market, Dr. Suresh Devnani shares some of his life experiences in this interview.

Q. Introduce yourself to our audience. Tell us who you are and what you are currently focused on.

I dropped out of college to start what became a multi-million-dollar business in the early 1990s, only to realise that it left me deeply unfulfilled. Then I lost nearly all of it, a sum of US$26.9 million overnight on a Gold futures contract. But losing it all put me on the journey to the most real sense of happiness I’ve ever felt.

My current focus is to empower struggling business leaders and individuals through the key message of building a sustainable future; one based on higher levels of consciousness and mental well-being as their competitive advantage in an ever-changing world.

Q. How would you define your professional mission?

My mission is to share my research on the benefits of positive psychology and happiness to create conscious organisations that nurture people, purpose and communities to thrive.

Q. What qualities does it take for someone to be successful in your line of work?

Being authentic has allowed me to build genuine relationships. Moreover, it has allowed me to be more human, approachable and trustworthy, which pays dividends as a speaker and trainer when it comes to my personal branding and success.


Q. What is one of your most memorable career accomplishments?

The greatest achievement in my life so far has been the gift to be able to inspire my audiences reach new levels of success in achieving personal and professional goals, breaking through barriers and being better than they ever thought possible.


Q. What are some career challenges on your radar?

The biggest challenge affecting professional speakers and trainers is not being able to physically interact with our audiences due to COVID-19. The second challenge is how to keep our virtual experience interactive.


Q. What is the most rewarding part of your job?

The most rewarding part of being a motivational speaker is being able to educate, encourage and train professionals to reach new heights in their careers and personal development. In turn, supporting the motivator become more motivated with a positive outlook and helping others.

Q. What legacy do you hope to leave through your work?

The legacy, I want to leave as a leadership expert is that leading is not an elusive art that can be only practiced by the privileged. It is the responsibility for every man and woman who desires to make a positive difference in their lives and those depending on them.


Q. What is the best career advice you ever received?

The best advice I received was don't do for the money, do it for changing lives.

By Administrator

Posted on April 7, 2020

Your mornings are a blank slate, an opportunity to start again!

Courtesy of Julia Sudnitskaya/Shutterstock

Lessons from an author who has interviewed over 300 high achievers about their morning routines. Your mornings are a blank slate, an opportunity to start again!

How you start your day has everything to do with your success. The choices you make first thing in the morning are shaping your life for better or worst. Better morning routines help you achieve more, think clearly and do things that actually matter. The importance of starting your day with intention is crucial for getting the results you need and making the most of your time every day. The minute you wake up, what you do both consciously and unconsciously forms the beginning linked actions that are shaping your growth and output. If you choose to start your day on purpose, you can Read more 

By Administrator

Posted on March 24, 2020

Waking to Music (Not a Beeping Alarm) Can Help You Feel More Alert

Are you one of those people who just can’t seem to get going when you first wake up? According to a group of Australian researchers, your morning malaise may be related to the type of alarm you’re using. In fact, their research indicates that if you’re using a more jarring, harsh tone to wake yourself, it may actually work against you, leaving you feeling groggy. A more melodic alarm, however, may help you feel more alert.

What the study found The study, which was published in the journal PLoS One, involved 50 people. Each person was given a questionnaire that they could complete anonymously at home. The respondents were asked about the type of sound they preferred to wake with, how they felt about that sound and how alert or groggy they felt after waking up.

Lead author Stuart McFarlane, a doctoral researcher at RMIT University, said his team found that alarm sounds people deemed to be “melodic” were linked with people feeling like they had an easier time becoming awake and alert.

McFarlane explained that what makes a tone be perceived as melodic is the presence of at least two notes, time and the sequence in which the notes are sounded in relation to each other. A melody is perceived as an “articulate entity or musical phrase,” he said. An example he gave of a melodic alarm tone is the introduction to Madonna’s song “Borderline.” This is in contrast to an alarm that repeats a single note, like a traditional alarm clock or an alarm that’s tuned into a talk radio station.

McFarlane theorised that perhaps the rise and fall of notes in a more melodic alarm helps to focus our brain’s attention. A more monotonous “beep, beep, beep” alarm might raise anxiety and promote confusion. What we can take away from this study McFarlane said: “If we can counteract the symptoms of sleep inertia by any measure through the alarm sounds we use, it would be a great benefit to many.”

He added that: “Sleep inertia is the grogginess that we tend to feel when waking up. It can temporarily impair our ability to think, remember and react.”

While it normally lasts about 30 minutes Trusted Source, it’s sometimes been reported to last as long as 2 to 4 hours, noted McFarlane. Research dealing with sleep inertia has important implications for Read more

By Administrator

Posted on March 16, 2020

The Neuroscience Behind Habit Change And four small steps to bring greater self-awareness into your daily life.

In her 2006 memoir, Eat, Pray, Love, Elizabeth Gilbert writes about a friend who exclaims when she sees a beautiful place, “It’s so beautiful here! I want to come back here someday!”

“It takes all my persuasive powers,” writes Gilbert, “to try to convince her that she is already here.” This story is an illustration of the two networks in our brain that we use to process thoughts – the narrative network and the direct experience network. The narrative network is the default network from which we operate. We use this circuitry when we think about the past or the future. It is automatically triggered whenever we are not task-focused. And it is also our social network, where we focus on stories about ourselves, others and situations. The brain hardwires everything that we repeatedly do – this is how habits are formed. So the stories we tell ourselves over and over become default paths, the circuitry the brain naturally activates. On the other hand, the direct experience network enables us to experience the present moment via our senses. It observes both outer and inner signals, but doesn’t judge them as good or bad. For example, you may do a quick body scan to observe how you are feeling in the moment before approaching a difficult conversation. Though many of us spend most of our time in the narrative network, you can benefit from the direct experience network with intentional practice. From an organisational perspective, these networks are active Read more

By Administrator

Posted on March 9, 2020

Interview with the Notable Public Speaker Anil Jinsi

Inspiring and thought-provoking, Anil Jinsi is definitely one to learn from. In today’s world where matters on women empowerment, politics, international relations, education, parenting and governance are becoming more and more widespread, there is bound to be misunderstandings which makes them important topics to discuss. With a background in administration, franchising, strategy-planning, project execution, developing and networking with new enterprises, Anil’s keynotes can benefit healthcare professionals, businesses, educational institutions and more. We caught up with Anil and had a chat with him to hear and know more his work and life experiences.

Anil Jinsi is the CEO of Tinklebloom Life Solutions Pvt Ltd. With Anil’s vast professional experience and past successes, his entrepreneurial style of management has earned him respect in business circles.

Anil has worked for educational companies and has 30 years of professional experience, of which two decades have been with educational institutions. In addition, he has had stints in information technology (IT), healthcare and glamour education.

Furthermore, he has held various senior management positions at vice-president and vice-chairman level in different organisations and industry verticals.

After calling it a day from professional life, Anil founded Tinklebloom Life Solutions Pvt Ltd, a company that provides “E-baby” solutions previously known as NIYOGA.

An educational speaker, golfer and member of various prestigious clubs, Anil is a member of the Indian Speakers Bureau. He currently also holds a global position in the shipping industry.

Q: Tell us a bit about yourself.

A: I have been a speaker since many years and have spoken on all topics, particularly women empowerment, politics, international relations, education, parenting, governance etc. Presently, I am focused on delivering my thought process on the political situation across the globe and fine governance along with women empowerment.

Q: How would you define your professional mission?

A: My mission is to accelerate the world's transition to fine governance, by delivering my thought process so that the globe is free from some miseries at least due to mis-governance.

Q: What qualities does it take for someone to be successful in your line of work?

A: Success cannot be defined by one single quality, characteristic or psychological trait. Success is rather a delicately blended mixture of qualities, characteristics and traits that if balanced in the right combinations will help one to attain the pinnacles of achievement.

Q: What is one of your most memorable career accomplishments?

A: My achievements are many, but few of them are when I made multiple network of franchise across Africa and Asia within the shortest period of one year. Second was when I spoke on political interference in education at CII in India, wherein all the audience got mesmerised.

Q: What are some career challenges on your radar?

A: To be one of the leading speaker and to speak on governance, peace and co-existence at one of the highest global platforms like the UN. Also, I want to make my venture E-baby successful so that happiness is created among desirous childless couples.

Q: What is the most rewarding part of your job?

A: I believe it is networking, happiness and gaining knowledge from meeting and learning from other people.

Q: What legacy do you hope to leave through your work?

A:  Integrity, in all I do. I endeavour to act in the best interest of all stakeholders and those involved to exercise integrity with my personal and business dealing.

Q: What is the best career advice you ever received?

A:  The best career advice I was given is to develop business relationship, building networks and to be determined at what I do.  

By Claire Boscq-Scott

Posted on March 6, 2020

Left Brain Versus Right Brain

 When a person has access to both the intuitive, creative and visual right brain, and the analytical, logical, verbal left brain, then the whole brain is working… And this tool is best suited to the reality of what life is, because life is not just logical-it is also emotional!

Stephen Covey

In a very simple way we have two sides of our brain; the left side of the brain, the neocortex brain or masculine energy/yang energy, helps us tell ‘what we do’ it is responsible for performing tasks that have to do with logic, it is also responsible for rational and analytical thoughts and language; it is the sales figures, the action, the ‘let’s go and do it’ attitude, it is also associated with the ‘Thinking’ and ‘Hearing’.

On the other hand, the right hemisphere, the limbic brain or feminine energy/yin energy, helps us tell our story, our why we do what we do, it performs tasks that have to do with receptivity, that creative moment in the shower when you go EUREKA, it tells us about our emotions, motivation and feelings, such as trust and loyalty. It is associated with the three senses: ‘Visual’, ‘Taste’, ‘Smell’.

We all have both masculine and feminine energy and it was Carl Jung who first wrote about the necessary integration of both masculine and feminine energies in each person. Everyone, whether male or female, needs both kinds of energy to be truly successful in life. In general, women have a surplus of feminine energy and must embrace the masculine side of themselves—their “animus.” For men, their job is to embrace their “anima”—or their feminine self.

It is the masculine energy that allows you to run your business more effectively. Masculine energy is “outward” focused and likes to take action. The masculine energy can take risks and whether the results. It is assertive and self-protecting and without enough masculine energy, you can become weak and passive.
Feminine energy is extremely useful to have when you are providing your service. This energy is “receptive” and makes you an incredibly good listener and story teller. The feminine side is warm and open to others. It is nurturing and intensely relational, helping you to take care of people. These are wonderful qualities that allow you to connect with your clients and employees on a deep level and really understand their needs.

A few months ago, I had to go to my local Garden Centre as I want to buy some plants for a workshop I was organising. I didn’t have much time and I knew what I wanted to buy, so I knew it would only take me a few minutes. My neocortex brain was engage, I was in action, I parked, I walked through the entrance, I walked directly towards the plant section and then… my eye caught a sign on the side of the entrance door saying ‘Shoes, SALES’… and suddenly my limbic brain took over, my body moved direction, I turned and started walking towards the sign and the shoes sales department!!
Crazy right? I knew I had to go and buy those plants, but my subconscious was stronger and took me to the shoe department, have you ever had a similar experience? Right, I can see a few of you smiling, so you know what I mean… ultimately I did manage to buy my plants, but I also left with two pairs of shoes!

So the neocortex allows us to look through vast amounts of facts and figures, but it doesn’t drive behaviour. The limbic brain drives most behaviour and this is where we experience emotion, then it makes sense since people would make decisions based on emotions. We then back up those decisions with the neocortex part of our brain, this isn’t where memories are stored and so we might rationalise the decision but then the rationale goes away over time.
This is why it’s so confusing when we go shopping for a specific type of product that’s offering a range of similar features and benefits…

I get it, businesses need to have a stronger masculine energy to get the business running effectively, however imagine a world where business leaders would be more careful into what they do, more compassionate by better communication, caring, supporting and engaging with their employees.
Imagine if they could be nurturing, valuing and guiding their customers through their journey in a creative and inspiring way at an emotional level, they would ultimately build a sustainable ‘Caring Service Culture’.

By Bobby Dsouza

Posted on March 3, 2020

Are you Strolling when it is time to Run?

As an organization 
As a leader 
as a business 
as a professional 
there are times you will stroll
there are times when you may take it slow
there are stages for you to observe ,research & gain insight
but there comes a stage in business 
which requires you to sprint
it requires you to gather your team 
to display a sense of urgency 
where 'excuses stopping you' have to stop
this is the time when quick execution has to follow-up after a strategy break
You got to pick up pace 
You got to remove bottle necks stoppers
and lead with vigour & speed
don't try making changes when it is too late 
make it now
don't dry your energy maintaining the peace 
maintain the pace !
When you got to Run 
 just Run....
don't stroll...
just run!

By Administrator

Posted on January 19, 2020

Interview with Soraya M. Deen

Community organiser and award-winning International Peace Activist, Soraya Deen is the Co-founder of Peace Moms(Promoting Christian and Muslim dialogue) and Founder Muslim Women Speaker’s Movement. Soraya is also a lawyer and an author and the lead organiser for Women's Initiatives of the Omnia Institute for Contextual Leadership. Strong-willed and charismatic, Soraya doesn’t mince her words in expressing the truth. Her outstanding work inspired a colleague to recommend her for a 2018 Parliament of the World’s Religions Award. At the 2018 Parliament in Toronto, Soraya was honoured with the 2018 Paul Carus Award. In an interview with Experts Market, Soraya M. Deen highlights her professional mission.

Q: Tell us who you are and what you are currently focused on?

A: I am an award-winning international activist, community organiser and founder of the first International Muslim Women Speakers Bureau. I am currently involved and focused on identifying, recruiting and training women and girls for public and corporate leadership.

Q: How would you define your professional mission?

A: My mission is to promoting women’s voices, gender equality and human rights for women. In addition, I am addressing religion-based oppression, dominance and violence.

Q: What qualities does it take for someone to be successful in your line of work?

A: One must be ‘hungry’…. Tenacity and courage. In addition, one must be willing to learn and unlearn.

Q: What is one of your most memorable career accomplishments?

A: Being honoured with the 2018 Paul Carus Award at the Parliament of the World’s Religions for - “Outstanding work in the international interreligious movement working effectively toward the creation of a more just, peaceful, and sustainable world.”

Q: What are some career challenges on your radar?

A: I believe it is reaching out to Muslim Women to step into their ‘power’ by contributing their gifts, talents and abilities to transform our societies and influence and impact the world.

Q: What is the most rewarding part of your job?

A: Training and working with women and men across the world I find fulfilling. It reminds me every day our oneness and that what happens to one affects us all.

Q:  What legacy do you hope to leave through your work?

A: I want people to take personal responsibility for the world they want to create. As a people, we need to stop judging and start loving.

Q: What is the best career advice you ever received?

A: The best guidance I have received is that sometimes we must believe in other people’s faith in us until our faith kicks in.

By Administrator

Posted on December 19, 2019

What Do You Do With Your Hands While Speaking in Public?

What do you do with your hands while speaking in public? Keep them perfectly still? Fidget? Gesture enthusiastically? Or just gesture naturally? We found this really interesting article on the Washington Post that answers this question.


Somewhere along the way, most of us have been given advice about public speaking that goes something like this: Don't use your hands too much. Just  keep gestures to a minimum so people can focus on your words.

Yet research shows that it's actually effective for a presenter's hands to do plenty of "talking". They just need to be saying the right thing.

For instance, consultant Vanessa Van Edwards studied famous TED talks and found that the ones that went viral and became wildly popular featured the speakers who used their hands the most. The least-watched TED talks had an average of 124,000 views and used an average of 272 hand gestures. The top-ranked ones, meanwhile, had an average of 7.4 million views and 465 hand gestures during the same length of time.

"When really charismatic leaders use hand gestures, the brain is super happy," she said. "Because it’s getting two explanations in one and the brain loves that. "The problem for most people, of course, is figuring out how to use the right gestures that reinforce their verbal message—all while anxiously trying to remember what to say. So what's effective and what's distracting? On Leadership checked in with five speech coaches and body language experts to better understand the right and wrong ways to use your hands when you're speaking in front of a crowd.

"Do what comes naturally" may be common advice from presentation coaches, and it's easy to see why they say it: Get too choreographed with your gestures and you'll forget your speech or look like a seven-year-old pantomiming to pop radio.

But there are some instances where having a pre-planned descriptive gesture at the ready can really help.

If you're talking about a small thing, pinch your fingers. If it's a really big point, don't be afraid to gesture your hands in the air. To help audience members keep track of what you're saying, hold out one hand to describe the benefits of an issue and then the other to describe a list of downsides, Van Edwards suggests. And "anytime you say a number below 5, you really should show that with your hand," she says. "It helps people remember the number; it helps us believe the word. It's a way we underline, like a nonverbal highlighter, the word people should remember."

Continue reading here

Source: The Washington Post 

By Administrator

Posted on December 17, 2019

Experts Market Christmas Giveaway

The holidays have creeped up on us yet again! We could go on and on about how fast this year has flown by but if that’s what it takes to get us to Christmas time, then we can’t complain one bit. This Christmas our wish is to encourage our followers to focus on the real meaning of Christmas…and what better way to do that than to set an example by sharing the gift of giving.

On the December 26th, we will be giving three of our followers as much as 50% discount on any of our services at Experts Market..

To qualify, there are just 3 steps to follow:
1. Follow @expertsmarket on Instagram

2. Comment on this post and tell us which of our services you wish to receive on discount and why.

3. Use the hashtag #expertsmarketchristmasgiveaway at the end of your comment Note that you must have an Instagram to enter in this giveaway.

Also, the offer expires 11.59 pm (GMT+4) on Christmas Day (December 25th). Winners will be selected at random and notified via Instagram message shortly after. Open to GCC residents only.

By Administrator

Posted on November 12, 2019

Meet Erik Kruger, the Fire Starter That Helps Leaders Build High Performing Teams.

Erik Kruger started out his career as a physiotherapist helping athletes improve their physical and mental toughness. He worked with the mind, bones, joints, muscles and ligaments, developing methods that helped athletes reach top level.

From physiotherapy, Erik made the transition to helping leaders build high performance teams working with in-house teams across different industries and speaking at events globally. He is the author of the book ‘Acta Non Verba - The Playbook for Creating, Achieving and Performing at your Highest Level’ which he published in 2018. One of his favourite keynote topics is ‘High performance habits for tomorrow’s leaders and teams’. Erik’s unique method has been described as ‘fire starting’ or ‘Igniting a fire that spreads’. He has successfully helped teams achieve impressive results.

Experts Market had a quick conversation with Erik about his life and guiding principles

1. Introduce yourself to our audience. Tell us who you are and what you are currently focused on.

My name is Erik Kruger. I help business teams reimagine how they show up for the team and as a team. This is done in many ways. But primarily I spend my time speaking from stage or in team and executive coaching.

2. How would you define your professional mission?

My personal mission is to help individuals and teams make the necessary mental shifts that allows them to do meaningful work at the peak of their potential.

3. What qualities does it take for someone to be successful in your line of work?

·         The first is to be people focused. You cannot speak from stage or coach if you do not understand what people are going through

·         The second would be to have an inquisitive mind. This means asking a lot of questions and allowing that curiosity to then guide you

·         And third is to be well versed in your area of expertise by gaining experience and doing your own research meticulously.

4. What is one of your most memorable career accomplishments?

Most recently, receiving my Master’s Degree in Business and Executive Coaching from the business school of the University of the Witwatersrand in South Africa.

5. What are some career challenges on your radar?

I definitely have aspirations to hit the Thinkers 50 list. It would also be a dream to share a stage with Seth Godin, a speaker, author, thought leader, entrepreneur and one of the most popular keynote speakers in ATD history.

6. What is the most rewarding part of your job?

Seeing people become more intentional about the way they approach work and life in general. Life is extremely demanding and busy. This unfortunately leaves many people focused on putting out fires instead of creating a life that they truly want to live.

Through my speaking and coaching I hope to encourage people to live with more intention.

7. What legacy do you hope to leave through your work?

I am not sure that I have a good answer to this yet. I could ramble off some big, fancy sounding paragraph on the legacy that I want to leave when I am gone.

But the truth is that for now, I am simply focusing on doing meaningful work with people who are trying to make an impact in the world.

8.  What is the best career advice you ever received?

To experiment and not take failure to heart. This has become quite the life philosophy in fact. I tend to launch before I am ready and this has served me very well over the past few years.

Book his profile directly on  
Erik Kruger 

By Administrator

Posted on September 11, 2019

Become an author in a Collaborative Book

Join other authors in owning your own chapter of a bestselling book. This is an excellent way to cut costs and have others promote your book. We are looking for speakers that have a story to share, to inspire their readers and how they won their fight against all odds.


Some examples of “Inspirations” submissions may include:

  1. Uplifting experiences that may have arisen from overcoming a challenge
  2. Loving experiences
  3. Loving experiences
  4. Life-changing experiences that would uplift readers

Everyone has a story to share and we want to make sure that you and everyone has an outlet to share. We make book publishing accessible to aspiring authors who have wisdom to share. We know that your inspiring words will help others and we look forward to sharing your words to make a difference in others’ lives.

We’re looking for: how-to advice and stories that uplift and inspire. We are also interested in personal testimonies that show how your perseverance has played an important part in achieving your goals.

Author and Publish Your Own Book

We have a variety of options offered to meet the intention of your book and budget. If you are looking to have a book that would be on bookstore shelves within the next 6 months, submit your book idea today.

Submit your book idea to us

By Warren Knight

Posted on June 3, 2019

The Future Leaders Role In Digital Transformation

Making effective use of the latest digital solutions – in mobile, social, cloud and analytics – can fast-track business success. Whatever sector you operate in, your organisation has a wealth of technology available to it – solutions which, effectively utilised through a Digital Transformation programme, could increase operational efficiency and generate new potential and value.

Digital Transformation in your organisation could be operational – improving the way you do things to become faster, or cheaper – or focused on transforming the core of the business by moving to a fundamentally different way of operating. Or it could sit at the highest strategic level, changing the whole focus of the business.

But no matter at what level, or how important the technology, successful leaders of digital business transformation programmes – essentially change management strategies – understand that change begins with people.

Before a business can undergo a successful process of Digital Transformation, it needs to evolve its culture, ensuring that employees have the right mindset and skills to drive digital innovation. As a leader, your first move will need to be to develop and implement a clear people strategy. You’ll need the support, at all levels of the business, from tech-savvy people in key roles – people who understand the need for Digital Transformation and can help to champion change across the board.


Cognizant have researched and published a useful framework to help digital leaders understand the aspects of planning a Digital Transformation programme.

Cognizant image

Digitise the customer experience

With the plethora of digital channels available, customers now expect consistent engagement with a brand across all of their interactions. They expect to be able to research and order when, where and how is most convenient to them, and to receive their products however they choose. Brands which fail to recognise this and to enable this kind of omni-channel relationship risk losing market share. And any digital channel, correctly implemented and monitored, provides a wealth of customer data that you can use to get to know their habits and needs better.

Digitise your products or services

It’s no longer enough to sell a product or service. Successful digital brands sell experiences and as they build increasingly sophisticated ways to understand and serve their customers, expectations will continue to rise. With the rise of the Internet of Things,  products are consuming and generating data like never before, enabling switched-on brands to monitor usage and gather intelligence about customers. Digitisation allows customers to virtually test drive products before they buy or customise an experience to ensure greater levels of customer satisfaction.

Digitise your operations

As important as it is, digitising business isn’t only about the impact on the consumer. Big data provides opportunities for more accurate product tracking and streamlined business processes making organisations more competitive – and potentially transformation operations through giving employees the ability to work anywhere, any time and from multiple devices.

Digitise your organisation

Digital solutions can enable brands to add to their products or services, or improve the quality of delivery of those they have. They enable employees to work more closely together – breaking down departmental silos and allowing them to share information and expertise. Digital technologies enable greater collaboration across geographical and knowledge boundaries.

You can read the entire Cognizant white paper here


Leading from the front requires transformational leaders to embrace emerging platforms – especially those that drive better connections with consumers.

Research by McKinsey found that fewer than one third of Digital Transformation efforts succeed – even in digitally savvy sectors like tech, media and telecoms. And the success rate is even lower in more traditional industries. In the majority of cases, that failure has to do with the cultural and organisational challenges faced by the company, rather than being the fault of the technology. Organisational size is a factor, too. The larger the company, the harder it is to unite the entire workforce behind the need for change and effect a successful Digital Transformation. As a digital leader. one of the most important aspects of your role will be to engage your organisation’s employees and foster a culture of enthusiasm for the opportunities that technology presents.

  • Begin with business objectives – with a focus on the customer

Businesses that focus on the tech as an objective are the ones that fail. The digital solutions your organisation is embracing need to be linked to business outcomes. It’s not about  ‘developing AI capabilities’ for the sake it. What’s the business case?

To understand how to approach Digital Transformation in your organisation, your leadership needs to be asking questions like ‘how could technology help us to better interact with and serve our customers?’ The answers will help you to reach the crucial technology decision.

  • Have the right, digital savvy leadership in place

Since you’re reading this, hopefully you’re a big part of that leadership, but remember that transformation requires change at all levels and it may be time to take on new management team members familiar with digital technologies.  Inspirational new leadership may be needed to take on key transformation roles – leading specific initiatives and embedding change across the organisation.

Successful Digital Transformation programmes rely on leadership commitment. According to McKinsey, companies who engage a Chief Digital Officer are 1.6 times more likely to report a successful Digital Transformation programme than those that don’t.

  • Win over your workforce

Change often induces fear. Technological change can kill morale at the same time. Why? Usually this happens when companies try to use new tech to save costs – by reducing the need for humans. But looked at from the opposite direction, technology can empower people, reduce the burden of tedious, basic tasks and free employees up to add more value in the business.

Getting people to accept new technology can be challenging, so as a digital leader  you’ll need to invest the time and resources in ensuring you’ve picked the right tech solutions to meet your business needs. The business may need to invest in the right training – not just to help people use the technology, but also to enable them to understand why it’s being used and how it will help them – rather than prove a threat to their jobs.

By beginning with adopting technology that allows people more time to come up with creative input to the business, effective leaders ensure that wider digital transformations have the support of the workforce.

  • Don’t neglect traditional communications and tools

Whilst embracing digital is the whole point – don’t throw away old methods and technologies for the sake of it. Traditional methods of communication are still important and digital upgrades to existing processes can result in some quick wins. Digital tools can make information more easily accessible across a company – making the business more transparent both internally and externally. Likewise, self-service technologies for employees will help to embed successful Digital Transformations.

One crucial element to success is to be clear about the reason for change. Your employees need to understand where the organisation is going, why change is happening and why it’s important. Uncertainty kills morale. So communicating this at all levels of the organisation is essential to success. And it needs to be consistent. So whatever your management structure, consider a mixture of digital and traditional methods to ensure the message is understood.   

And remember, whilst the goal might be a Digital Transformation, success will begin and end with the people in the organisation.